Playing with marked cards
How Swisscom, Ringier & Co. steered the e-ID vote in their favour – with Palantir in the background
by Michael Straumann*
(31 October 2025) 50.39 per cent in favour, 49.61 per cent against – a difference of just 20,000 votes, barely more than the population of a small Swiss town. The result caused a stir around the world. Many people on social media were appalled that Switzerland of all countries – the land of direct democracy, often romanticised as the “island of freedom in Europe” – had approved the e-ID law.